Case Study:

How a Leading Fintech Company Increased Meal

Engagement by 60% with SmartBite

Industry: Fintech

Region: Southeast Asia

Team Size: 200+ employees

Use Case: Daily meals and employee allowance optimization

Background

A rapidly growing fintech company in Southeast Asia offered monthly food allowances to its employees. However, internal data showed that fewer than half of the employees were using their credits.

The HR team faced constant complaints about poor food variety, delayed deliveries, and dietary mismatches.

The company needed a solution that could boost engagement, reduce manual work, and create a better meal experience for the team.

Key Challenges

• Less than 50% of employees using the meal allowance
• Frequent complaints about food options and timing
• Lack of support for dietary requirements (halal, vegetarian, gluten-free)
• Unused credits resulting in wasted monthly budget
• Over 5 hours per week spent by HR managing food vendors and complaints

The SmartBite Solution

SmartBite implemented the SmartCanteen system with the following approach:

• Activated individual employee allowances
• Synchronized meal deliveries to promote shared lunch moments
• Enabled dietary tagging and vendor filtering for better meal selection
• Automated tracking of order data, usage rates, and satisfaction feedback
• Implemented a pre-order system (14-hour notice) to streamline vendor operations

Client Feedback

"The SmartBite platform transformed our food program. What used to be a recurring issue became a real benefit for the team. Participation increased, complaints stopped, and the HR team gained back valuable time."

– People Operations Lead, Fintech Client

Conclusion

For fast-paced industries like fintech, food programs need to do more than just offer allowances. They must be structured, personalized, and effortless. SmartBite delivered exactly that — improving employee satisfaction and reducing administrative burden.

Interested in launching a SmartCanteen at your office?

Reach out to our team for a tailored walkthrough.